“There is nothing more difficult to carry
out, nor more doubtful of success, nor more dangerous to handle, than to
initiate a new order of things.”
- Machiavelli,
The Prince
How can using change
kaleidoscope and Force-field analysis help an organization to deliver its
intended strategy?
Everyone considers
change to be one of the most critical traits of effective management as change
refers to the process of coping up with the moving on of the present context to
a desired and a completely new state that is thought b an individual, group or
an organization resulted from internal or external environmental factors that
encourages to alter the present context realities.
When one is seen as a
skilled person who is good at creating, acquiring and transferring knowledge to
reflect new knowledge and insights, then that person is able to manage the
change process properly. Sometimes Both these analytical tools help to measure
change and how well does the change happen. Sometimes, the change might be
assisted through these tools and sometimes they will repel or resist change. (fchs.ac.ae, 2013)
Developed in 2002 by Hope
Hailey and Balogun, the change kaleidoscope is a better, more comprehensive
type of a tool that allows people and organizations view the environment and
organization from a very different and strategic perspective but contextualized
by the organization, the surrounding of that particular firm as well as its
people so as to mention but a few perspectives. It significantly helps to
increase the potential of a change program to become successful and a hit by
reducing risks that are associated with any change program in the project. (Toolan T., 2013)
It is a complex cross
analysis of contextual determinants and design choice dimensions that provides
a rich source of information that creates an opportunity for a leader or a
manager of change to design a consistent or coherent and integrated suite of
interventions that can act as a sensitive part to the particular “who, why and
what” of the strategic change program.
The major strength that
stays within the Kaleidoscope is the recognition of the change complexity and
the change designs that are necessary to be context sensitive. This tool can be
used as a context sensitive tool even if the context is very different than the
original author developed it for. It is a mechanism that helps to deal with
planned changes and is most appropriate when an organization has set end
objectives that needs to be achieved. It is a best fit for any firm if the
change is transitional in nature and to gain a very meaningful and complete
design of the process of change, this model needs to be combined with cultural
web or any other multi stage models.(Hailey
H., Balogun J., 2013)
Force Field Analysis
It is a simple yet a
very useful tool that helps organizations to identify the - for and against the
change factors and tackle the initial views of the change problems within an
organization. It even helps firms to find out the core blockages of the change
and also the possible remedies and solutions to continue with the change
process. (ddegiust.ac.in, 2013)
This change model was
developed by Psychologist Lewin 50 decades ago and was intended to help organizations
understand how the process of change actually works. In his model, one side
represents the forces that assist change and the other side represents the
forces that resist change. The assisting factors can be things like technology,
competition, demographics, etc. that are the driving force of change. Those were
the external forces, but there are some of the internal forces as well from
within the organization like competition within the division, inter-division,
leader’s need to impose their image on the organization, etc.
However, the other side
represents the resisting forces that are commonly called as the “resistance to
change”. Since they come to be clear in terms of employee behavior, it acts as one
of the main hurdles of change. Lewin‘s approach has been proving to be very
effective and very helpful for organizations to find out the causes of
resistance as well as assistance of change.
These days, businesses
are facing highly dynamic and more complex environments where the tasks are
operated. It keeps on creating differences in the work environment as well. The
technologies, products, market, problems, solutions, people, and basically
everything on earth has a phase and after that they prefer change. It is
considered to be a positive thing if managed properly and these two tools helps
any organization or a manager to understand a change better than a commoner. These
tools help measure the different dimensions and different concerns of a change
and help prepare a manager or the top level seniors to prep for the possible
actions according to a positivity that can be brought through by the change. Thus,
these tools help an organization deliver its intended strategy.
Hewlett Packard change kaleidoscope diagram:
Hewlett Packard change kaleidoscope diagram:
Time
•
high time to make changes
•
should focus on brand image
•
urgency in change needed
Scope
•
need a unique management style and motivation
technique
•
change the management structure
Preservation
•
loyal customers
•
brand image
•
equality and job satisfaction
•
quality and workforce autonomy
Diversity
•
norms, values and culture
•
Diversity in thoughts and
perception is needed.
•
Harmony between workforce and administration
must be seeked.
Capability
•
skilled people initiate change
•
good IT structure of the company
•
change restrained by organizational culture
and structure
Capacity
•
trained and qualified workforce
•
has less managerial time and cash
•
can change employee perception by
providing more benefits and facilities.
Readiness
•
employees are resistant to change
•
facing difficulties accepting the new CEO of
HP
•
Whitman’s actions appear appealing
to employees- possibility of change
Power
•
hierarchical barriers removed
•
equality
promoted and motivation provided
•
CEO has most power
•
possibility of high power distance
References
http://www.fchs.ac.ae/fchs/uploads/Files/Semester%201%20-%202010-2011/4120/Change_Force_Field_Analysis.pdf,
accessed on 28th November 2013
Managing strategic
change, http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Managing%20strategic%20change.aspx,
accessed on 28th November 2013
http://www.ddegjust.ac.in/studymaterial/mba/obh-413.pdf,
accessed on 28th November 2013
JeanSandraBaulcomb,http://www.researchgate.net/publication/10713623_Management_of_change_through_force_field_analysis?ev=auth_pub,
accessed on 28th November 2013
Tom Toolan, http://www.evolllution.com/program_planning/give-me-the-tools-for-change-part-1/,
accessed on 28th November 2013
http://www.proworkproject.com/prowork/change-kaleidoscope.html,
accessed on 28th November 2013
Hope Hailey V, Balogun,J., (2002), 'Devising context
sensitive approaches to change: the example of Glaxo Wellcome.', Long Range planning,
35(2), p.153-178

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